Why focusing on mobiles pays off

Mobile phones dethroned desktop dominance in 2016 for the first time. Since 2020, smartphones have been the most popular access point to the internet. Consequently, affiliates and webmasters have to adapt and take mobiles into consideration when making creatives and webpages.

Modern chips close the performance gap between bulky PCs and compact phones, enabling one to play AAA games, such as Death Stranding, at one’s fingertip. Basically, phones have become the norm, attracting more and more people every year.

So, it’s time to talk about mobile traffic share and its dynamics. We’ll explain how to optimize your campaigns for these devices, which approaches to use, and why the adult industry needs to adapt even quicker.

The history and specifics of the mobile market

With the statistics from StatCounter, we can see that in 2016 mobile users exceeded desktop users for the first time. This is a trend that is still holding up to this day. 

Even the global pandemic didn’t affect the market that hard — during October 2020 both platforms were on the same level. But in the next month, mobile platforms instantly skyrocketed in traffic, leaving desktops behind.

As of October 2024, 61.59% of all the users worldwide were using mobile devices. Mobiles are inherently more convenient and now deliver a similar loading speed, making them ideal for everyday browsing, small chores, and quick searches, including hot videos and cam girls.

In January 2024, 324.77 million people visited one of the largest adult sites in the world via desktops; compared to 7,380.16 million via phones, it is 22 times less! And if you wonder, what is the ratio for LiveJasmin: 75.6% vs. 24.6% in favor of mobiles.

Moreover, mobile phones are usually first in line when it comes to buying a gadget for youngsters. Around 96% of consumers own a mobile phone, which is a trend to be reckoned with. If you want to retain the competitive edge, there is no way around mobile optimization, considering that even Google prioritizes mobile pages with their indexing.

Optimizing your advertising campaign for mobile devices

Like every other platform, phones have their strengths and weaknesses in terms of advertising. To successfully launch your campaign, you need to understand its tricks and take advantage of them.

One of the things that mobile users have come to desire is better load time. With the rise of short-form content, the attention span of people has decreased. To keep the users hooked, you should preload your content ASAP to ensure everything is up and running when the time comes and keep the dopamine flowing.

Speaking of short-form content, it typically follows the vertical format. Whether your ad is video or not, it’s best to optimize your creatives so that they look nice vertically.

Another great idea is to make a user interact with your ad. Let them roll the roulette and win the biggest prize of their lives, or just give users something to swipe and touch. Studies show that interactive ads not only help you to stand out, but also have higher conversion rates.

Remember about touch-screen specifics and make your interactive elements a bit bigger than you’d normally do for a cursor. Keep in mind the reduced attention span and scale up your CTA buttons, so that people don’t have to play darts with their index fingers and thumbs while navigating your page.

Regarding CTAs, keep them simple and clear. The smaller screens of smartphones are notorious for lack of space to fit every interesting detail in. “Buy now”, “Sign up”, and “Swipe” are the kinds of buttons you should aim for. You might want to place a few more buttons compared to desktops to ensure the users don’t have to scroll back to find the right CTA button.

Tips for advertisers

Mobile campaigns differ in terms of bidding and approaches. But there is more to that, than just different rates, vertical ad formats, and behavioral patterns of mobile users in general:

• Timing. If you’re running an adult campaign, you probably wouldn’t get a lot of conversions displaying your ad in the middle of the day.
• Audience. Various operating systems are favored by unique audience segments. For example, Android users tend to stay longer on an adult site and browse for more pages, compared to iOS. Tastes and fetishes also differ, with the iOS users favoring more “vanilla” fantasies.
• A/B testing. As simple as that, create different ads with different creatives, maybe even different timing, and see what works for you.
• Use them both. While we showed that mobile devices are on the rise, and it doesn’t seem to stop, don’t write desktops off and switch fully to the phones. Some niches are made for desktops, e.g., financial offers or even cams, when the user hasn’t picked up their favorite models yet.

Optimizing for mobiles is a good idea to capture people with unique preferences and behavioral patterns. Mobile users are always on the run, meaning they require being brief and up to the point. They don’t have time to scroll through lengthy descriptions or search for that one single CTA button somewhere on the page.

Make sure to make relatively large buttons for the users to easily tap in. Track the time when the users are the most active. We recommend beginning with RON mode and gradually narrowing down your targeting settings to pick the right people for your campaigns.

Mobile and desktop traffic can complement each other, so don’t give up any of them. Just make sure to run separate campaigns and individual optimization to achieve maximum performance. Contact us for help if needed, and let’s run some profitable campaigns together.