Google Abusive Experience – Publisher Guide

Publishers can block any unwanted ad content/behavior in the Websites’ Zones – Targeting Settings in their TwinRed portal, under:

Sites tab – select site > Zone Selection – select zone > Targeting tab > Compliance > “Disallowed Compliance Tags”.

These are the ad content / behaviors, considered as “abusive experience” by Google, that we tolerate and tag as “Google Non-compliant”:

• Fake Messages
• Unexpected Click Areas
• Misleading Landing Page Behavior
• Misleading Push Notification
• Browser History Manipulation
• Auto Redirect
• Mouse Pointer
• Flashy Banners
• Heavy Ads

Please note that TwinRed’s technology can provide you with a popunder / interstitial script set up with google compliant triggers and our publishing team can advice on exactly which elements to trigger these in order to be compliant with Google’s requirements (unexpected click areas). 

The following criteria are the Google “abusive experiences” that we do not tolerate and that will never be allowed to run on our publishers sites:

• Malware or Unwanted Software
• Social Engineering (Phishing and Deceptive Sites)

For more details about each of these criteria, you can visit our Advertising Guidelines and/or Google official statements.

An “abusive experience” is defined as any misleading element in websites’ ads and content designed to trick the visitor into taking an action that was not intended.

Since 2018, Google has decided to fight these bad-user-experience elements by penalising websites that are not taking action against it.

Advertising wise, an “abusive experience” is mostly common found in banners but also happens in pop-unders and landing pages in general and these elements (graphic or textual) aim to alter interactions of internet users with ads.

In TwinRed we are fully aware and take these rules into considerations 100% in all our processes.

To make sure our publishers can be 100% Google Compliant, they can always decide which type of ads will run on their sites.

To achieve this, we label all the ads with a proper tag describing the ad content and behavior and give the option to publishers to specify which “tag” they want to block in their ad zones (as described at the beginning of this article).