Google Abusive Experience – Advertiser Guide

These are the ad content / behaviors, considered as “abusive experience” by Google, that we do tolerate and tag as “Google Non-compliant”:

• Fake Messages
• Unexpected Click Areas
• Misleading Landing Page Behavior
• Misleading Push Notification
• Browser History Manipulation
• Auto Redirect
• Mouse Pointer
• Flashy Banners
• Heavy Ads

The following criteria are the Google “abusive experiences” that we do not tolerate and any medias submitted with these identified behaviours will be declined.

• Malware or Unwanted Software
• Social Engineering (Phishing and Deceptive Sites)

An “abusive experience” is defined as any misleading element in an ad designed to trick the visitor into taking an action that was not intended. Most common in banners but also happening in pop-unders and landing pages in general, these elements (graphic or textual) aim to alter interactions of internet users.

You also need to know that websites’ publishers are the ones that are more affected by these Google rules, and the highest quality traffic sources are more likely to block Google non-compliant ads.

At TwinRed we are fully aware and take these rules into considerations 100% in all our processes.

As a result, we do tolerate ads with certain behaviors considered as Google Non-Compliant to run in our network. However, to make sure our publishers can always decide which type of ads will run on their sites, we label all our medias with a proper tag describing the ad content and behavior and allow publishers to disallow any such ads.

For more details about each of these criteria, you can visit our Advertising Guidelines and/or Google official statements.